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Beauty Industry, Beauty Launches

Edge Creates New Facebook Contest

The promotion encourages men to enter to land a #DreamJob.

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By: Jamie Matusow

Editor-in-Chief

Edge Shave Gel is running a new promotion on social media – with a few creative prize experiences for the winners.

The brand is asking male consumers to create a “resume” on Facebook, and then complete a series of challenges to score points. The prize is one of 4 “DreamJob” experiences.

The Edge Shave Gel Dream Job Experiences are:

Be a Sports Illustrated Swimsuit Photographer: Following a private lesson with the Sports Illustrated Director of Photography, this winner will jet off to assist at a Swimsuit Edition photo shoot.

Be the Taste Tester for Thrillest, for 2 months: This winner will contribute as a guest culinary critic, and then host a tasting event at the end of the summer.

Be the ‘The Awesomes’ Funnyman: This winner will see first-hand what goes into producing a Hulu original animated series, which was created by Seth Meyers and Mike Shoemaker. This prize includes a week-long mentorship at Bento Box Entertainment, the series’ production studio, where the winner gets to debut on-screen with a cartoon cameo on the show.

Be an IGN Community Correspondent: This winner will experience PAX Prime, getting a first-hand look at the next generation of video games and get special access to one of gaming’s biggest shows for IGN and Edge.

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